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All Journal Jurnal Pengembangan Wiraswasta Ekonomi dan Bisnis Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Pariwisata Terapan Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Journal of Tourism Sustainability International Journal of Sustainable Competitiveness on Tourism Jurnal Kepariwisataan (JK) Barista
Beta Budisetyorini
Sekolah Tinggi Pariwisata Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : International Journal of Sustainable Competitiveness on Tourism

 1 
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON TOURIST VISIT INTENTION TO PARI ISLAND, THOUSAND ISLAND Adzra Muthi'ah Hafizhah; Beta Budisetyorini; Sumaryadi
International Journal of Sustainable Competitiveness on Tourism Vol. 1 No. 01 (2022): NUMBER ONE
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v1i01.768

Abstract

One of the government's efforts to increase tourist visits is by doing digital marketing. Digital marketing is also carried out by the SUDINPAREKRAF Thousand Island to increase the number of tourists to Pari Island. Pari Island is one of the resident islands on Thousand Island. Starting from 2018 until now there has been a decline in the level of tourist visits to Pari Island caused to natural disasters. Even so, other resident islands in the Kepulauan Seribu have more tourist visits than Pari Island. In 2020, the SUDINPAREKRAF Thousand Island held technical guidance on using social media as a tool to market Pari Island. This study aims to explain the influence of social media marketing on interest in visiting Pari Island, Thousand Island. This study uses a quantitative approach through a verification method based on probability sampling of the population. The number of respondents in this study was 150 who were obtained through an online questionnaire and were taken according to the target market of the SUDINPAREKRAF Thousand Island. The data obtained were processed using SPSS, interval successive method (MSI), descriptive statistical analysis, and simple regression. The results of this study indicate that social media marketing has a significant effect on interest in visiting Pari Island, Thousand Island.
THE INFLUENCE OF HEALTH PROTOCOLS (CHSE) ON TOURISTS’ MOTIVATION TOWARD VISITING DECISION IN FLOATING MARKET LEMBANG Adzmi Fillah Dianariesla Garianjani Susilo; Beta Budisetyorini; Wisnu Rahtomo
International Journal of Sustainable Competitiveness on Tourism Vol. 1 No. 01 (2022): NUMBER ONE
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v1i01.769

Abstract

Ten days after the President of Indonesia announced the first COVID-19 case, WHO declared that COVID-19 is a global pandemic. Since then, the virus has spread rapidly and caused numerous deaths and terrible economic impacts. According to UNWTO, tourism is one of the most effective sectors, due to worldwide restrictions on travel and closed borders. In Indonesia alone, the pandemic decreases around Rp 85 trillion of Indonesia’s tourism revenue by 2020. Based on many reports a lot of hotel and food businesses were shut down and many workers were impacted. In an attempt to recover the condition Ministry of Tourism and Creative Economy implemented a program called CHSE certification to ensure tourists' safe travel. Floating Market Lembang is one of the certified CHSE destinations in Bandung. The subject of this study is the visitors of Floating Market Lembang, who visited the destination around December 2020 to June 2021. This study aimed to see the impact of CHSE certification in Floating Market Lembang on tourists’ visiting decisions. As destination attributes play a big role in tourists’ visiting decisions, this will be seen through tourist motivation, push and pull factors. Quantitative methods used to generate tourists’ opinions on the matter then will be analyzed using regression analysis. The result of this study shows that push factors alone have no influence on tourists’ motivation, pull factors, on the other hand, have an influence on tourist’s motivation. At the same time, both push and pull factors have an influence to visit Floating Marker Lembang under CHSE circumstances.
YOGYAKARTA CITY AS A SMART DESTINATION TOURIST Giovanni Alvin; Beta Budisetyorini; Tatang Sopian
International Journal of Sustainable Competitiveness on Tourism Vol. 1 No. 02 (2022): NUMBER TWO
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v1i02.1014

Abstract

The application of smart cities has become a trend in regional planning in Indonesia. The current condition of urban development planning is more focused on environmental and social aspects of sustainability of the problems of today which are directly related to problems urban. Such as the decline in the quality of public services, the reduced availability of land settlements, road congestion, difficulty finding parking spaces, increased consumption of energy, waste pollution, increased crime rates, and other social problems. Thus, to be able to solve these problems, planning is needed One of the smarter developments is through smart cities. One of the development sectors which has become a priority for the last 5 years is the tourism sector. Where in the field tourism is known as the Smart Tourism concept. In Indonesia Smart City Index Year 2018, the city of Yogyakarta is ranked third in the medium city category. So that this research in the end will answer the readiness of the City of Yogyakarta as a Smart Tourism Destination. This research is based on three variables, namely, smart service, smart marketing, and smart service management. In this study, the researcher used a qualitative descriptive analysis. Study This study was conducted on July 30, 2019, to August 10, 2019. Participants in the study It is divided into two, namely enterprise and government. Enterprise participants include Museum Fort Vredeburg, Smart Park, Aisya Tour, Zaza Tour, Cabin Hotel, Paku Mas Hotel, Hamzah Batik, Beringharjo Market, and for the government, namely the Yogyakarta City Tourism Office. Results from this study show that enterprises and governments are still not ready to become smart tourism destinations. The results of this study are expected to be an input for the enterprise and the government in the city of Yogyakarta to be able to implement smart tourism in the future
Co-Authors Adzmi Fillah Dianariesla Garianjani Susilo Adzra Muthi'ah Hafizhah Anasthasya Ayu Imelda Maramis Aprilia, Devi Andita Deddy Adisudharma Devi Andita Aprilia Devin Cahya Triansya Dharani Kandahsari Dicky Arsyul Dicky Arsyul Salam Eko Susanto Giovanni Alvin Hery Sigit Cahyadi, Hery Sigit Ida Ayu Made Paramita Sarasvati Jamhari Jamhari Kandahsari, Dharani Maramis, Anasthasya Ayu Imelda Permana, Odang Prawira, Mega Fitriani Adiwarna Sarasvati, Ida Ayu Made Paramita Sumaryadi Tatang Sopian Wisi Wulandari Wisnu Rahtomo